We offer consulting services all year long for destinations willing to boost lesbian tourism and for companies willing to adapt its offer and/or marketing strategy to the lesbian woman.
GAY TOURISM IS ALREADY CONSOLIDATED AS A PROFITABLE SECTOR
Gay tourism is consolidated as a profitable and growing market, both in Spain and in the rest of the Western world.
Gay tourism accounts for 10% of the sector and 15% of its total income (La Vanguardia, 01/20/2012).
FITUR Gay LGBT is celebrating its fifth anniversary with more than 30 exhibitors and over 100 companies (La Vanguardia 01/27/2015).
The promoters of Ibiza Gay Pride sell over 4,000 hotel beds (Periódico de Ibiza, 01/30/2015).
Gay tourism generates 600 million a year in Maspalomas (Ragap España, 02/19/2015).
THE OPPORTUNITY NOW LIES IN LESBIAN TOURISM
The current challenge and opportunity for companies is expanding to the lesbian market → It’s now the ladies’ turn!
The same proportion of women are lesbian than men are gay → 1 in 10 ( approx. 2.5 million lesbian women only in Spain).
Lesbian women earn 33% more than other women – research from the University of Melbourne (Australia) and Columbia (USA) show.
Over 10,000 lesbian marriages celebrated in Spain since 2005 and 4 times the number of assisted reproduction treatments to lesbian women in the past 4 years.
CONSULTING SERVICES FOR POTENTIAL L-FRIENDLY DESTINATIONS
Support in: design and establishment of a development plan for the destination to promote L-friendly tourism, as long as a certain potential is identified for the lesbian public. The plan includes, in between other actions:
- Current situation analysis and potential preliminary assessment as a L-friendly destination:
- Destination positioning strategy as L-friendly destination, in case its potential is middle-high:
- L-friendly offer development plan: basic design of a program, events and/or specific actions for the lesbian public, locally
- Marketing plan, Media and national and/or international lesbian communities promotion
- Dashboard to monitor the actions impact and the lesbian tourism growth in the area
Ask for a quotation and we will elaborate you a tailored plan